The pioneering Dental Service Organization B Corporation makes history for the second time in 2021

When Rodeo Dental & Orthodontics launched in 2009, partners Dr. Saam Zarrabi, Dr. Yahya Mansour, Dr. Brian Dugoni, Dr. William Dunklin, and Dr. Raffy Kouyoumdjian aimed to disprove the idea that access to high-end dental care for underserved communities was an impossibility.

As a group, they set out to create a dental practice that not only primarily provided access to high-quality, affordable care for every family – regardless of means, status or location – but to build an organizational foundation that allowed for the betterment of their communities.

Since its inception, Rodeo Dental has maintained its social fabric to do good, evolved its mission-driven orientation, and empowered social responsibility efforts.

A true testament to the social good a business demonstrates is achieving a certified B Corporation status. The B Corporation status, certified by B Lab, is a badge of honor for brands who are thoroughly committed to using their business as a force for good and go beyond standard business practice to achieve it. This certification proves that a business meets the highest standards for positive social and environmental impact.

In February of 2021, Rodeo Dental became the first in the DSO industry to hold a certified B Corporation status, with an overall B Impact Score of 108.6

The B Impact Assessment (BIA) measures an organization’s impact and its sustainability. The average B Impact score is 80, and additionally, is the score needed to qualify for the certification. This score is weighted by the five impact areas, including governance, workers, community, environment, and customers.

In February of 2021, Rodeo Dental became the first in the DSO industry to hold a certified B Corporation status, with an overall B Impact Score of 108.6.

“The combination of our core values in action and the intentional progress-driven in partnership with Bain Capital Double Impact and the BIA has led us to become the first Dental Support Organization certified as a B Corp,” said Zarrabi. “As pioneers in our field, we now have the responsibility to lead others on this journey, and we welcome the challenge.”

Each year, B Lab recognizes and honors the top-performing Certified B Corps within each impact area, an initiative they call the Best For The World™ program.

Scoring in the top 5% of all B Corps across the world, Rodeo Dental was named this year’s Best For The World within the governance impact area for their best practices regarding mission, ethics, accountability, and transparency. Of the more than 4,000 elite B Corp certified companies across the globe, 12 won this recognition in the largest size company category of 250+ employees – only 4 of those being in the United States.

“We are proud to be recognized as ‘Best For The World’ in regards to how we conduct business and know that this award raises the bar…”
– Ben Rouse, President of Rodeo Dental

With this recognition, Rodeo Dental is representing the entire healthcare industry in governance impact, and additionally, they’re the only dental company in the world to ever achieve an honor of this caliber.

“Our deep-seated core values are steadfast in promoting a culture of inclusion, accountability, and impact,” said Ben Rouse, President of Rodeo Dental.  “We are proud to be recognized as ‘Best For The World’ in regards to how we conduct business and know that this award raises the bar in terms of continued performance and community expectation. The Rodeo Team is always ready to level up!”

For a behind-the-scenes look at the pioneering Dental Service Organization’s B Corp certification, hear from Dr. Saam Zarrabi, and check out their full B Impact Report.